Album Review of FUTURE CLOUDS AND RADAR's Peoria released on Star Apple Kingdom It has been eight years since guitarist/vocalist Robert Harrison suffered a debilitating spinal injury and the disbanding of his band Cotton Mather, the local pop-rock darling he then fronted. Channeling his energy into recording songs as a form of therapy, Harrison released a two-disc, [...]
Public relations is an art of strategy, creativity, relationships and experience; and less about writing a press release and calling it a day. As a long-time PR professional, I can attest that most people don’t understand what our craft is really about—including family! I will say this—we aren’t magicians and we can’t read minds. However, [...]
Content is king and this applies to the good ‘ol public relations tool known as the press release. Or as I like to call it, the news release. Traditional Press Releases Traditionally, press releases were created to inform media—formatted for businesses and individuals to issue news to reporters and editors. It was assumed no one [...]
Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]
Initially I wrote this post around article in the Austin Business Journal about WP Engine, Inc., (who btw I use as my hosting provider) and how they were faced with an unexpected power outage earlier this year that lasted two days. What was most impressive was the disaster playbook they already had in place for [...]
Understanding and knowing what steps to take to carry out a successful small business PR campaign can be daunting, confusing and quite overwhelming. But it doesn’t have to be. If you have messaging complete, something newsworthy to say and it is communicated in the right way, the chances of getting coverage is in your favor. Here [...]
One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]