Four Common Public Relations Myths Not To Believe

Public relations is an art of strategy, creativity, relationships and experience; and less about writing a press release and calling it a day. As a long-time PR professional, I can attest that most people don’t understand what our craft is really about—including family! I will say this—we aren’t magicians and we can’t read minds. However, [...]

By |2018-10-11T14:24:43+00:00October 9th, 2018|Public Relations|0 Comments

Why the Press Release is NOT Dead

Content is king and this applies to the good ‘ol public relations tool known as the press release. Or as I like to call it, the news release. Traditional Press Releases Traditionally, press releases were created to inform media—formatted for businesses and individuals to issue news to reporters and editors. It was assumed no one [...]

By |2018-10-11T14:23:40+00:00March 14th, 2018|Public Relations|Comments Off on Why the Press Release is NOT Dead

PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]

By |2018-07-30T15:12:35+00:00November 8th, 2017|Marketing, Public Relations|Comments Off on PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

InfoGraphic: How Prepared Are You For a Communications Crisis?

Initially I wrote this post around article in the Austin Business Journal about WP Engine, Inc., (who btw I use as my hosting provider) and how they were faced with an unexpected power outage earlier this year that lasted two days. What was most impressive was the disaster playbook they already had in place for [...]

By |2018-06-19T13:36:04+00:00October 2nd, 2017|Public Relations|Comments Off on InfoGraphic: How Prepared Are You For a Communications Crisis?

6 Basic Steps to Launching a Successful PR Campaign

Understanding and knowing what steps to take to carry out a successful small business PR campaign can be daunting, confusing and quite overwhelming. But it doesn’t have to be. If you have messaging complete, something newsworthy to say and it is communicated in the right way, the chances of getting coverage is in your favor. Here [...]

By |2018-06-19T13:37:10+00:00September 12th, 2017|Public Relations|Comments Off on 6 Basic Steps to Launching a Successful PR Campaign

Five Steps to Developing Your Value Proposition

One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]

By |2017-11-01T16:14:24+00:00August 28th, 2017|Public Relations|Comments Off on Five Steps to Developing Your Value Proposition