A Look Into: Value Propositions, Positioning and Messaging

Market research is a fundamental first step when starting a business. The same holds true for message development that includes value propositions and positioning statements. Yet so many businesses don’t have a messaging framework in place to use as a guideline. If you don’t do your research—assumptions and guesswork will fail the process—if not the [...]

By |2018-07-31T13:03:21+00:00May 22nd, 2018|Marketing|0 Comments

Content Marketing Basics

Content Marketing Basics Good content that is educational, useful and adds value are key factors to attracting audiences to learn more about your product or service and how it helps solves their problem. A concerning 38 percent of Content Marketers have a documented content strategy in place, according to research from the Content Marketing Institute. [...]

By |2018-07-31T13:03:33+00:00April 4th, 2018|Marketing|0 Comments

4 Best Practices of Inbound Marketing Success

Inbound Marketing Best Practices Having inbound marketing best practices under your belt can turn 'strangers' into customers. As shared my blog post last month, inbound marketing is all about the customer finding you. How? By pushing useful, relatable and informative content they want to see that helps meet their needs when looking for a solution [...]

By |2018-07-30T15:09:09+00:00January 3rd, 2018|Marketing|Comments Off on 4 Best Practices of Inbound Marketing Success

PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]

By |2018-07-30T15:12:35+00:00November 8th, 2017|Marketing, Public Relations|Comments Off on PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Guest Post: Your Most Pressing Blogging Questions Answered

By LuAnn Glowacz, Owner, WordCove As you consider adding or enhancing a blogging program for your business, you’re likely faced with several uncertainties and, unfortunately, just as many so-called “experts” who take a my-way-or-the-highway approach with their advice. Here’s the truth. Do my blog posts need to be a certain length to be worthwhile? This [...]

By |2017-11-01T16:13:39+00:00October 23rd, 2017|Marketing|1 Comment

Guest Post: Local SEO—What Small Business Owners Need to Know

By Tommy Landry, CEO & President, Return On Now For businesses that serve one or more local markets as their primary focus, Local SEO can make a massive impact on your foot traffic and revenue. This is why we have so many vendors who focus strictly on driving Local SEO success. Many small business owners, [...]

By |2017-11-01T16:14:35+00:00August 21st, 2017|Marketing|Comments Off on Guest Post: Local SEO—What Small Business Owners Need to Know

3 Simple Moves Small Businesses Should Consider When Stuck in a Marketing Communications Rut

You've reviewed and audited your marketing communications strategy and don’t see what could be holding your business back. Yet, you recognize the dots aren’t connecting and customer interest and conversion rates are at a near halt. Perhaps your content isn’t effectively resonating, or you’re winging social media without proper training. Whatever the case may [...]

By |2017-12-08T14:51:09+00:00August 14th, 2017|Marketing|Comments Off on 3 Simple Moves Small Businesses Should Consider When Stuck in a Marketing Communications Rut