With the rise of social networks and other forms of digital communication, traditional PR methods have shifted from media reliance to elevate a brand’s presence through published articles to directly communicating with influencers who matter. This shift, known as digital PR, is where traditional PR crosses into social media, content marketing and search to start conversations that bypass journalistic support.
Traditional PR is still very relevant. However, digital PR enhances the opportunities of listening, connecting and developing a brand position that can take your business to the next level. Simply put, you have to be where your influencers are.
BuzzPR’s public relations services encompass both digital PR and traditional PR depending on your goals and objectives. From the beginning we take into consideration, from a cross-organizational standpoint, which key performance indicators (KPI) matter most to your business to produce quality results that have a long-term impact.
We will monitor relevant influencer conversations to identify opportunities to engage and respond, track progress to identify gaps, perception, reputation, and other trends and report and measure engagement, social presence, website traffic, and lead conversions. Strategies will be re-adjusted in real-time if need be—not after a campaign has ended.