Messaging + Positioning 2018-04-04T19:31:13+00:00

Messaging + Positioning

BuzzPR believes messaging is the most fundamental component to communicating your brand effectively both internally and externally to demonstrate value, establish market position and elevate awareness. Consistency matters, and without it you risk market confusion, skewed perception, and a disconnect from all targeted audiences.

We take the steps to thoroughly analyze your existing business and marketing assets, and then use the results to collaboratively build a detailed messaging framework that will not only provide you with a clear view of what you offer and what sets you apart, but it will also help you tell your story authentically and with value.

Messaging framework elements include, but are not limited to:

  • Elevator Statement

  • Boilerplate

  • Value Propositions

  • Go-to-Market Messages

  • Target Industries

  • Buyer Personas

  • Key Differentiators (What do you bring to the market that’s different, new or innovative?)

  • Service or Product Offerings (including features, capabilities and benefits)

BuzzPR also provides Website Design & Development and SEO for WordPress platforms as part of our messaging and branding services. Whether you have an existing site requiring a redesign, or simply need a new build, we work in tandum to develop the right web copy that clearly delivers your message and drives call-to-action.

Read how San Antonio-based technology startup ReactorNet gained valuable insight into their own product offering through our messaging and positioning development services.

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