Messaging + Positioning
BuzzPR believes messaging is a critical, fundamental component to public relations to demonstrate value, establish market position and elevate brand awareness. Consistency matters, and without it you risk market confusion, skewed perception, and a disconnect from your target audiences.
First, we perform a SWOT (strengths, weaknesses, opportunities, threats) analysis to thoroughly assess your present business and marketing state. We then use the results to build a detailed messaging framework that allows us to accurately and efficiently create an effective communication strategy.
Messaging framework elements include, but are not limited to:
Target Audiences (including role-based)
Key Differentiators (What do you bring to the market that’s different, new or innovative?)
Service or Product Offerings (including features, capabilities and benefits)
The messaging framework will also serve as a client’s point of reference to stay ‘on message’ when communicating both internally and externally with target audiences and media, across social channels, and when developing marketing content and sales deliverables such as webinars, email campaigns, website, and corporate presentations.
Read how San Antonio-based technology startup ReactorNet gained valuable insight into their own product offering through our messaging and positioning development services.