Four Common Public Relations Myths Not To Believe

Public relations is an art of strategy, creativity, relationships and experience; and less about writing a press release and calling it a day. As a long-time PR professional, I can attest that most people don’t understand what our craft is really about—including family! I will say this—we aren’t magicians and we can’t read minds. However, [...]

By |2018-10-11T14:24:43+00:00October 9th, 2018|Public Relations|0 Comments

Why the Press Release is NOT Dead

Content is king and this applies to the good ‘ol public relations tool known as the press release. Or as I like to call it, the news release. Traditional Press Releases Traditionally, press releases were created to inform media—formatted for businesses and individuals to issue news to reporters and editors. It was assumed no one [...]

By |2018-10-11T14:23:40+00:00March 14th, 2018|Public Relations|Comments Off on Why the Press Release is NOT Dead