A Look Into: Value Propositions, Positioning and Messaging

Market research is a fundamental first step when starting a business. The same holds true for message development that includes value propositions and positioning statements. Yet so many businesses don’t have a messaging framework in place to use as a guideline. If you don’t do your research—assumptions and guesswork will fail the process—if not the [...]

By |2018-07-31T13:03:21+00:00May 22nd, 2018|Marketing|0 Comments

Five Steps to Developing Your Value Proposition

One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]

By |2017-11-01T16:14:24+00:00August 28th, 2017|Public Relations|Comments Off on Five Steps to Developing Your Value Proposition