Contributed Article – Small Business Tips – Small Biz Daily
https://www.smallbizdaily.com/marketing-communications-rut/
4 Best Practices of Inbound Marketing Success
Inbound Marketing Best Practices Having inbound marketing best practices under your belt can turn 'strangers' into customers. As shared my blog post last month, inbound marketing is all about the customer finding you. How? By pushing useful, relatable and informative content they want to see that helps meet their needs when looking for a solution [...]
PR + Inbound Marketing Go Together Like Peanut Butter and Jelly
Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]
3 Simple Moves Small Businesses Should Consider When Stuck in a Marketing Communications Rut
You've reviewed and audited your marketing communications strategy and don’t see what could be holding your business back. Yet, you recognize the dots aren’t connecting and customer interest and conversion rates are at a near halt. Perhaps your content isn’t effectively resonating, or you’re winging social media without proper training. Whatever the case may [...]