Content Marketing Basics

Content Marketing Basics Good content that is educational, useful and adds value are key factors to attracting audiences to learn more about your product or service and how it helps solves their problem. A concerning 38 percent of Content Marketers have a documented content strategy in place, according to research from the Content Marketing Institute. [...]

By |2018-07-31T13:03:33+00:00April 4th, 2018|Marketing|0 Comments

4 Best Practices of Inbound Marketing Success

Inbound Marketing Best Practices Having inbound marketing best practices under your belt can turn 'strangers' into customers. As shared my blog post last month, inbound marketing is all about the customer finding you. How? By pushing useful, relatable and informative content they want to see that helps meet their needs when looking for a solution [...]

By |2018-07-30T15:09:09+00:00January 3rd, 2018|Marketing|Comments Off on 4 Best Practices of Inbound Marketing Success

PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Last week I had an extremely productive coffee meeting with a fellow communications colleague I’ve known for several years. We had lost touch, and decided it was time to reconnect and catch up. Our talk consisted all things Internet, the evolution of the buyer’s journey thanks to digital marketing, content marketing and public relations’ role [...]

By |2018-07-30T15:12:35+00:00November 8th, 2017|Marketing, Public Relations|Comments Off on PR + Inbound Marketing Go Together Like Peanut Butter and Jelly

Guest Post: Your Most Pressing Blogging Questions Answered

By LuAnn Glowacz, Owner, WordCove As you consider adding or enhancing a blogging program for your business, you’re likely faced with several uncertainties and, unfortunately, just as many so-called “experts” who take a my-way-or-the-highway approach with their advice. Here’s the truth. Do my blog posts need to be a certain length to be worthwhile? This [...]

By |2017-11-01T16:13:39+00:00October 23rd, 2017|Marketing|1 Comment