Here are a few latest news and developments happening in the social media arena this week.

YouTube introduces video sharing, chatting on mobile app

YouTube is letting global users of its mobile app share videos and conversations with friends. The feature lets users message each other and send video links in a separate tab while watching videos. Read the full article in TechCrunch.

Following in Google’s footsteps, Facebook tweaks its mobile News Feed to show more fast-loading stories

Facebook’s News Feed is to begin privileging stories that load quickly in a move comparable to Google’s optimization for mobile search. The new algorithm will also take into account a user’s network connection. Read the full article in VentureBeat.

Snapchat unveils Facebook-esque advanced ad manager

Snapchat is offering advertisers its own version of Facebook’s ad Power Editor, which allows the automation of numerous ad campaigns with hundreds of different targeting and creative options. The Advanced Mode feature also boosts the platform’s measurement of performance metrics, allowing data to be exported. Read the full article in TechCrunch.

Pinterest Releases New Search and Lens Feature

Pinterest’s continued emphasis on search took another major step forward Monday with the addition of search and visual discovery tool Lens to its home feed.

Users of Pinterest’s flagship iOS application (Android coming soon) can now search via the new search bar at the top of their home feeds or tap the Lens camera to launch visual searches. Read the full article in AdWeek.

Augmented Reality Vs. Virtual Reality

Augmented reality and virtual reality technology often get thrown into the same basket – but they’re not the same, as this infographic shows. dumbs it down with an infographic.

Facebook Finds New Ways to Identify Spam and False News in Your News Feed

People who post 50-plus times per day are likely sharing spam or false news, and it’s changing its News Feed algorithm again to try and remove that content from view. Read the full article in Recode.

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