A Look Into: Value Propositions, Positioning and Messaging

Market research is a fundamental first step when starting a business. The same holds true for message development that includes value propositions and positioning statements. Yet so many businesses don’t have a messaging framework in place to use as a guideline. If you don’t do your research—assumptions and guesswork will fail the process—if not the [...]

By |2018-07-31T13:03:21+00:00May 22nd, 2018|Marketing|0 Comments