Houston-based startup, STATcard, recognized the need to redefine its market message & overhaul its website to reflect new market position to raise brand awareness and drive users.

WP Engine wanted to strengthen its position as the definitive authority on the future of the web. The company needed a strategic way to reignite the brand, shift brand perception, differentiate itself in the competitive landscape, and showcase insights that only WP Engine could provide.

As BigCommerce expanded its B2B ecommerce offerings, the company needed to increase awareness, strengthen its position against established competitors, and build momentum around a series of strategic product launches designed to drive adoption throughout the year.

Defining a company’s identity and unique branding outside the auspices of a supportive parent company can be challenging. Here’s how one Austin company made it happen.

Changing perception of a company product offering among influencers, coupled with establishing a new market category, is no easy feat for most emerging startups. Here’s how one Austin startup defied the odds.

San Antonio-based ReactorNet gains insight into product offering through messaging and positioning development for successful company launch.