How BuzzPR Helped The HT Group Become the Top Recruiting Source in Texas
Austin-based The HT Group (formerly HT Staffing) is a full-service Texas recruiting firm that provides businesses with top talent and customized staffing solutions. The company serves clients through four specialized divisions:
- Staffing
- Professional
- Technical
- Search
Consistently ranked by the Austin Business Journal since 2004, The HT Group has built a reputation as one of Texas’s premier staffing agencies and a trusted partner for organizations seeking high-quality talent.
The Challenge
Despite its strong reputation and track record, The HT Group struggled to generate measurable marketing results.
The company had previously invested in outsourced marketing services but experienced disappointing outcomes, resulting in significant spending with little return on investment. As a result, leadership was hesitant to invest further in marketing initiatives.
The HT Group needed a strategic partner that could:
- Rebuild confidence in marketing as a growth driver
- Increase brand visibility across Texas
- Generate qualified traffic and leads
- Establish the company as the leading recruiting source in its region
- Deliver measurable business results
The Solution
BuzzPR built a high-performing team of six people. Together they developed and executed an integrated marketing and communications strategy designed to increase awareness, strengthen digital presence, and drive sustainable growth.
Key focus areas included:
- Brand positioning and messaging
- Public relations and media outreach
- Social media strategy
- Website and online presence optimization
- Content marketing
- Email marketing and audience development
- Lead generation initiatives
By aligning marketing efforts with business objectives, BuzzPR helped transform The HT Group’s visibility and market presence throughout Texas.
Results
400% Return on Marketing Investment
Marketing efforts generated a significant return, proving the value of strategic communications and digital marketing initiatives.
44% Year-Over-Year Increase in Organic Traffic
Improved search visibility and content performance drove substantial growth in website traffic and increased opportunities for lead generation.
18% Growth in Email Subscribers
Audience engagement and email marketing initiatives expanded The HT Group’s owned marketing channels and nurtured prospective clients and candidates.
Through a strategic combination of public relations, digital marketing, content development, and audience engagement, BuzzPR helped The HT Group overcome past marketing challenges and establish itself as a leading recruiting source in Texas. The partnership delivered measurable ROI, accelerated online growth, and strengthened the company’s position as a trusted staffing and recruiting leader.
“Dana is probably the single best consultant I have ever hired to help The HT Group. She is driven and puts that drive to work for you. If you’re looking for someone to help you with PR, social media, or web presence, Dana is the one. I could not be more impressed with the service we have received.” Mark Turpin, CEO & Founding Partner, The HT Group