FAQ: Turning Ideas Into Impact.

Dana Marruffo Headshot

 

Who is Dana Marruffo / What is Buzz Public Relations?

Dana is the Principal and Chief Communications Strategist at Buzz Public Relations, her freelance business she established in 2006. With over two decades of tech PR experience, and over three decades in the business, she specializes in go-to-market communications for high-growth and fast-scaling B2B and B2C businesses worldwide.

What does “Fractional Chief Communications Expertise” mean?

It means she provides top-tier strategic communications and PR guidance on a fractional, high-impact basis—offering businesses senior-level expertise without full-time costs.

What kind of services does Dana offer?

  • Go-to-Market Strategy: Launches, market expansions, rebrands, M&A and IPO communications.
  • Messaging & Positioning: Crafting narrative frameworks, value propositions, and competitive differentiation.
  • Public Relations & Communications: Thought leadership, analyst relations, speaking, awards, crisis management, and event PR.
  • Advisory Services: On-demand, hourly, or project-based strategic support.

Does BuzzPR offer both short-term and ongoing PR support? / Can I hire you for a project?

Yes. Dana can work with you on a project basis for product launches, events, or announcements, as well as ongoing monthly retainers for long-term brand awareness, visibility, and thought leadership.

What is Dana’s professional background?

Dana started her career in Austin in magazine publishing as an editorial assistant. Moved into radio promotions, and record label publicity, then worked in Los Angeles doing celebrity publicity campaigns (e.g., Neil Diamond, Motley Crue, Jackie Collins) and national brand campaigns such as Candie’s Shoes. She later returned to Austin and ventured into tech PR working with fast-scaling startup companies and private equity firms. Dana founded Buzz Public Relations in 2006.

What community and mentorship work does she do?

Dana mentors at Founder Institute Texas and UT Austin Moody College, serves as an image & career consultant for Dress for Success Austin, and has held board and PR chair roles with various Austin organizations (e.g., Women Communicators of Austin, Freelance Austin, Austin Advertising Federation).

What are some of her notable client success stories?

  • Leading BigCommerce’s B2B ecommerce and Artificial Intelligence go-to-market programs.
  • Helping The HT Group become the top recruiting source in Texas.
  • Changing perception of a company product offering among influencers and establishing a new market category for Uplogix, Inc. (now Lantronix).
  • Raising over $90,000, increasing donations by 30% and attendance by 20% for Art From the Streets.

What do clients say about working with her?

  • “Dana is probably the single best consultant that I have ever hired” (The HT Group)
  • “Dana is a complete powerhouse… her ability to encapsulate my ideas into a clear concise manner… is unparalleled.” (STATcard)
  • “Dana immediately added value to our company. She evaluated how we were doing things, recommended changes, and followed-through with action items until we had an established marketing framework.” (ReactorNet)

What is Dana’s style or vibe?

She’s known as a straightforward, measurements-focused strategist who transforms complex ideas into engaging stories—and she’s adaptable and responsive to client needs. She also enjoys volunteering, mentoring, spending time with her dogs (Lola and Gunner), staying active via HIIT workouts, and mingling on patios around Austin.

How can I start working with Buzz Public Relations? / How do I hire Buzz PR?

Fill out the contact form to schedule a discovery call. We’ll discuss your goals, identify opportunities, and create a GTM communications strategy that fits your needs.