Three months ago, I started the Cedar Park Public Relations Meetup for Small Businesses held on the last Wednesday of every month. We're starting to pick up steam, and the feedback has been pretty positive from attendees across the topics we've covered. This Wednesday, we are welcoming a special guest Joey McGirr of McGirr Enterprises to [...]
Understanding and knowing what steps to take to carry out a successful small business PR campaign can be daunting, confusing and quite overwhelming. But it doesn’t have to be. If you have messaging complete, something newsworthy to say and it is communicated in the right way, the chances of getting coverage is in your favor. Here [...]
One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]