Three months ago, I started the Cedar Park Public Relations Meetup for Small Businesses held on the last Wednesday of every month. We're starting to pick up steam, and the feedback has been pretty positive from attendees across the topics we've covered. This Wednesday, we are welcoming a special guest Joey McGirr of McGirr Enterprises to [...]
Initially I wrote this post around article in the Austin Business Journal about WP Engine, Inc., (who btw I use as my hosting provider) and how they were faced with an unexpected power outage earlier this year that lasted two days. What was most impressive was the disaster playbook they already had in place for [...]
One of the biggest challenges I see on an ongoing basis with small business PR consulting clients is a lack of developed value propositions that demonstrates the need they are truly meeting. Most businesses are established to fill an unmet need in the marketplace. Yet the catch is so much attention goes into developing the [...]