Social Media Consulting

The proper and effective use of social media is to build community, conversation and a personal connection with your target audiences that can have a significant impact in brand awareness, credibility and growth. The biggest mistake one can make is to dive into social media without a strategy. We can help you develop a defined strategic plan to align with your broader marketing strategy, so that your social media efforts drive toward your business objectives that will capture:

  • Goals, so you know what you want to achieve.

  • Achievable, measurable objectives that are directly tied to your goals.

  • Customer profiling to understand where and on what platforms they ‘live’ to effectively reach them with the right messages.

  • Competitive landscape to measure how you stack up against the rest.
  • Primary channels to focus on.

  • A solid content roadmap to deliver valuable information that resonates with audiences.

  • Tactics/posting frequencies.