strategic planning/messaging+positioning

Words cleverly strung together do not a message make. To cut through the background hum, your message—in all its forms—has to not only reflect the passion you feel for your story, but get to the right audiences in the most effective way.

BuzzPR believes a comprehensive communications campaign based precisely upon your branding and positioning goals is the best way to ensure that you receive the exact coverage you need. First, we perform a SWOT (strengths, weaknesses, opportunities, threats) analysis to thoroughly assess your present state (past communications campaigns, coverage to date, current messaging, marketing programs, products, marketplace and competitors). We use the results of the analysis to build a concise messaging framework that allows us to accurately and efficiently identify, create, and position a communication strategy for every internal and external target audience.