| After opening its doors in 1998, ENCIRQ quickly became the leading provider of data-centric software for “intelligent” devices serving device manufacturers and related software providers in the embedded systems, set-top box, telematics, wireless/telecommunications, and networking industries. After raising approximately $50 million in funding, ENCIRQ accelerated international growth, expanded marketing and sales teams, and evolved its flagship product, the ENCIRQ® Data Foundation™ Framework.
To build momentum and credibility, ENCIRQ needed to raise awareness and establish a presence among media, industry analysts, industry influencers and prospective customers within its primary target markets worldwide.
Essentially ‘relaunching’ ENCIRQ, PetersGroup executed an aggressive media and analyst relations introductory program in conjunction with an executive visibility campaign for ENCIRQ’s top management spokespersons. Within nine months, ENCIRQ established its credibility and leadership with top-tier industry analysts within embedded, set-top and telematics firms, and leveraged third-party validation with key media influencers to secure feature coverage in over 25 select tier one print and online outlets. ENCIRQ is continuing to build its market momentum today based on the foundation of this reintroduction into the marketplace.
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