challenge: Datakey wanted to reposition itself in the marketplace as 1) a leader in delivering two-way authentication solutions, and 2) as a thought-leader in security and identity management.

solution: BuzzPR embarked on an aggressive introductory media/analyst tour targeting IT security reporters and industry analysts, raised visibility for Datakey executives through speaker and contributed article placements, and launched simultaneous product review and industry award programs. Within a four-month period, Datakey’s CEO was invited to present at industry events Infosec and Security and Technology Online (SATO), and was successfully recognized as a leading resource in security and identity management with news and product review coverage in high-profile IT security and network management publications such as SC Magazine, Network World Identity Management Newsletter, Information Security Magazine, Microsoft Certified Professional Magazine and Federal Computer Week. SafeNet, a global leader in information security, acquired Datakey two months after the PR campaign was complete.