Personalized. Customized. Just For You.
Small businesses often wear multiple hats to keep the business growing. Lack of budget, knowledge and time tend to be top barriers to implementing an effective, measurable strategy that works best for your business and your customers. It’s not uncommon for most small businesses to be unsure, or to have minimal understanding, of how to develop a structured PR/communications strategy that gets results.
Our process deep-dives into auditing and assessing your business and marketing state, analyzes the data, provides straight-forward conversations on the findings, and delivers a clear path of actionable recommendations to enhance your existing plan, or help you develop a new plan, that will help take your execution efforts to the next level. For starters:
- What are your key messages?
- Are your audiences aware of how you can help them with your product or service?
- Do you know where audiences are? What online/offline platforms they leverage?
- How are you communicating to your audiences?
- What are your market differentiators?
- How do you stack up against competitors?
Through our small business consulting and strategy services, we will work closely with you to provide candid advice and direction to not only uncover missed and hidden opportunities, but also guide you on how to leverage those opportunities. With a personalized audit process of identifying what’s working or not working we will recommend realistic and attainable solutions to help your small business grow, at a budget that is affordable, to:
- Ensure your messages are on target and reach the right audiences.
- Build your brand identity.
- Establish market credibility.
- Demonstrate thought leadership in your marketplace.
- Influence brand ambassadors.
As a result, you will walk away with:
- Definitive marketing and business goals, strategies and objectives to measure and achieve those goals.
- Deep insight into the strengths and weaknesses of your current marketing and business state that will uncover challenges you may not have been aware of.
- A detailed plan of recommended tactics to turn shortfalls to your advantage and drive action.
- Have a clearer understanding of your market message to better communicate your unique position and point of view.
- How to better leverage your sales and marketing tools and deliverables to increase customer leads and drive conversion.
If you need PR/media relations consulting, social media strategy or a messaging framework session—we can do that too, with our standalone services. The objective is to help you understand your position in the market, how effectively you are delivering those messages, and how they are resonating with your target audiences.