ella patterson, motivational speaker, relationship expert, author

background: Ella Patterson, who lived a true ‘rags to riches- story, drew on her personal experiences to inspire, motivate and teach others that anything is possible. A former teacher in the Dallas public school system, she started her business as a motivational trainer even while writing her memoirs, which eventually became a self-published, self-improvement guide for women titled, Will The Real Women…Please Stand Up! Peddling the underground bestseller from the back of her car, she sold over 76,000 copies — grabbing the attention of publishing powerhouse Simon Schuster who signed her to a six-figure, three-book deal.

situation: Ella was happy with her success, but wanted to empower a larger audience; one that extended beyond her loyal following.

strategy: To complement a publisher-supported, grassroots publicity book tour, a strategic national media tour and a speaker circuit program were implemented to allow her direct access to new followers, while continuing to embrace existing ones.

results:Within 12 months, Ella was an established speaker on the lecture circuit. She spoke regularly at seminars, book signings, and conventions across the country; appeared on national television shows such as VIBE, Leeza, Home & Family, The Montel Williams Show and Caryl & Marilyn; was featured in and contributed to Black Elegance, Essence, McCall-s, Success Magazine, EbonyMan, and Jet; and was featured in several national and local newspapers including The New York Times and The Dallas Morning News.