datakey, inc. (now safenet) safenet-inc.com

background: Datakey, Inc. (OTCBB:DKEY) was an international leader in smart card solutions for public key infrastructure (PKI) security processes and protocols for midsize to enterprise organizations primarily in the government and financial sectors.situation: Datakey sought to reposition itself in the marketplace as 1) a leader in delivering two-way authentication solutions, and 2) as a thought-leader in security and identity management.

strategy: BuzzPR embarked on an aggressive introductory media/analyst tour targeting IT security reporters and industry analysts, raised visibility for Datakey executives through speaker and contributed article placements, and launched simultaneous product review and industry award programs.

results:Within a four-month period, Datakey’s CEO was invited to present at key industry events Infosec and Security and Technology Online (SATO), and was successfully recognized as a leading resource in security and identity management among both media and analysts. Relevant news and product review coverage was secured in tier 1 IT security and network management publications such as SC Magazine, Network World Identity Management Newsletter, Information Security Magazine, Microsoft Certified Professional Magazine and Federal Computer Week. SafeNet, a global leader in information security, acquired Datakey two months after the PR campaign was complete.