BuzzPR was the next logical step for Dana Marruffo who’s been successfully promoting individuals, and launching and branding companies and their products for over 20 years.
Prior to launching BuzzPR, Dana managed both Sony Ericsson Developer World and ENCIRQ Corporation at PetersGroup Public Relations, and was instrumental in positioning both as leaders in their highly competitive markets.
Before landing at PetersGroup, Dana was PR Manager for AlterPoint, Inc. where she took the company through a series of funding announcements and successful major product launches. She positioned the company as an award-winning key player in its market within twelve months by integrating the product launches into a strategic marketing and PR campaign consisting of education and market-validation communication.
In 2000, Dana joined SocketPR (currently Blanc & Otus) managing Motive Communications, Wily Technology, Burton Group, 2ndWave, VCON, NFIB, Welcom, Austin Technology Council and NetWorker, Inc. She positioned over half her client base as top market players by influencing the media/analyst community to track trends her clients were setting, resulting in extensive media coverage and analyst reports.
Dana began her career in the publishing industry as an assistant editor, writing for national computer-aided design magazines CADENCE and MicroCAD News, as well as for a variety of national association publications. In her role as promotions assistant for Austin radio conglomerate LBJS Broadcasting (now Emmis Communications) she worked on an array of local events, festivals and concerts before joining Arista Records’ Austin label, Arista Texas, as a publicist promoting artists such as Robert Earl Keen, Sister 7, Abra Moore, Flaco Jimenez, and La Diferenzia.
In 1996, Dana moved to Los Angeles to work for RPR & Associates as a talent publicist for health guru/author Susan Powter; arts and crafts expert/author Sandra Lee (dubbed the next generation’s Martha Stewart); motivational speaker/author Ella Patterson (bestseller, Will The Real Women Please Stand Up!); and Spencer Johnson (New York Times bestseller, Who Moved My Cheese?). Dana then became a publicist and producer for On The Scene Productions, an electronic publicity and production company. Clients included major record labels (Warner Bros., Universal Music Group, Arista Records, Atlantic Records), powerhouse publishing companies (Simon & Schuster, HarperCollins, Prentice Hall, Chronicle Books, Readers Digest), television studios and movie production companies. She also worked on high-profile events and movie premieres alongside myriad celebrities, authors and musicians, producing electronic media packages, video highlights, electronic press kits and video news releases.
Recognitions include: 2012 Austin Ad Fed Big Wigs Nominee for Best Publicist; Top 100 PR Firms and Publicists for 2012 Who Know PR and Social; Top 100 Social Media/PR Influencers for 2009; 2008 Outstanding Austin Communicator Award; 2006 Silver ADDY Award and 2007 ADDY President’s Impact Award for Public Service for the Art From the Streets campaign.
Dana is a founding member of the Association For Women In Technology Austin; is former Co-Chair of Freelance Austin; is a current Board member of the Austin Advertising Federation and SMBAustin; and is an active member of the following professional organizations: Association for Women in Communications (Austin chapter), Austin Social Media Club, and Young Business Execs.
A graduate from The University of Texas at Austin with a Bachelor’s Degree in Journalism and emphasis on Public Relations, Dana is an active volunteer in her local community, frequently speaks at her alma mater, and participates as a speaker for local professional organizations.