Prior to launching BuzzPR, Marruffo managed both Sony Ericsson Developer World and ENCIRQ Corporation at PetersGroup Public Relations, and was instrumental in positioning both as leaders in their highly competitive markets.

Before landing at PetersGroup, Marruffo was PR Manager for AlterPoint, Inc. where she took the company through a series of funding announcements and successful major product launches. She positioned the company as an award-winning key player in its market within twelve months by integrating the product launches into a strategic marketing and PR campaign consisting of education and market-validation communication.

In 2000, Marruffo joined SocketPR (currently Blanc & Otus) managing Motive Communications, Wily Technology, Burton Group, 2ndWave, VCON, NFIB, Welcom, Austin Technology Council and NetWorker, Inc. She positioned over half her client base as top market players by influencing the media/analyst community to track the very trends her clients were setting, resulting in extensive media coverage and analyst reports.

Marruffo began her career in the publishing industry as an assistant editor, writing for national computer-aided design magazines CADENCE and MicroCAD News, as well as for a variety of national association publications. In her role as promotions assistant for Austin radio conglomerate LBJS Broadcasting she worked on an array of local events, festivals and concerts before joining Arista Records’ Austin label, Arista Texas, as a publicist promoting artists such as Robert Earl Keen, Sister 7 and Abra Moore.